Tuesday 24 April 2012



Today, the news about After School’s 4th Japanese single have been published, as well as the announcement of another especial event at mu-mo shop to celebrate the single release.
For this occasion, the fans will have the chance to participate in a High-Touch Meeting and win a prize by purchasing the single with a reservation ticket at mu-mo shop and also through Play Girlz Japan fan-club. The event will be limited who the fans who reserve with time through their online shop and the fan-club.


[visit the news piece at After School.JP to get the bi-di and codes to reserve]


The schedule for the event for the mu-mo shop costumers will be this:


(1)Saturday, June 2nd at 12:00
(2)Saturday, June 2nd at 15:00
(3)Saturday, June 9th at 12:00


The schedule for the fan-club members:
(4) Saturday, June 9th at 15:00


The fan-club members will be prized with a souvenir that hasn’t been announced yet.


To see the details on the schedule and time arrival,  visit the original post.


The 4th single will be another double A-side single that will include the Samantha Thavassa CM song, Lady Luck and theRexena CM song, Dilly Dally.


Both songs haven’t been released on their PLAYGIRLZ album. The single will have a b-side called Slow Love that’s also another CM song for Eyefull Home.



Lady Luck is a cheerful, mellow song, that is different from anything that After School has done before but might appeal more to their Japanese audience. In the Samantha Thavassa CM’s not only has After School been exposed, but several other celebrities, including some of the EX Family E-Girls, who are part of EXILE sister units, Itano Tomomi, who’s one of the most popular senbatsu members of AKB48, as well as the first one who had a solo project.



With this, After School keeps growing the image of a stylish group while trying to get their music marketed around the type of audiences who usually follow groups like DREAM, FLOWER, HAPPINESS and ‘gyaru’ icons like Itano Tomomi. This means they’re trying to reach more for a younger female fanbase, to keep gaining fans who will make their fandom grow.On the other hand, Dilly Dally keeps on the hype of their techno-dance songs like Rambling GirlsGimmie Love or the Japanese version of DIVA.


Both songs mean that After School has entered the channel of the CM songs (and other TV ones) to try to increase their sells and expand their fandom in Japan. It is a format used for a lot of idols and non-idol acts in Japan that usually brings out an increase of listeners and popularity.The release date will be on the 13th of June 2012

Credit: Rei@ASAP

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