Korean Media News

Actor Kim Soo Hyun recently fascinated the viewers with his romantic ‘silk kiss’ on his new advertisement for fabric softener, Pigeon.

Pigeon, who has chosen only female models such as Kim Hye Soo and Soo Ae so far, tried a change by selecting a male celebrity as its new model this time. The brand chose ‘The Moon that Embraces the Sun’ actor to attract more female customers.

In the commercial, Kim Soo Hyun plays as a man who protects a woman. He acted out a scene of enjoying a pleasant day on the beach with the model Kim Soo Yeon. The ad sensuously expresses two models feeling love through the fabric softener’s scent.

Baek Jin Cheol, a brand manager of Pigeon, says, “We chose Kim Soo Hyun as our new model because we thought he could represent the freshness and softness of our brand as an actor who is loved by women of all ages.”


Source: TV Report