Korean Media News

SM's rookie EXO-K has already been selected as advertisement models.

As SM's newly unveiled rookie group, EXO-K has most recently been chosen as the models of school uniforms for name brand Ivy Club.

EXO-K, who will begin to be active as Ivy Club's models, garnered attention starting from their debut preparation process with their extravagant performances, singing abilities, and charming looks and are already receiving various kinds of CF and broadcast love calls.

In particular, they received the acknowledgement of their potential as up-and-coming stars as they were selected as the models of Ivy Club, which stars such as Jo Sungmo, Kim Minhee, Jang Hyuk, Moon Geunyoung, Shinhwa, Lee Yeonhee, Min Hyorin, Super Junior, Kim Yuna, Wonder Girls, and Kim Soohyun have modeled for.

Ivy Club's marketing team chief expressed "Focusing on EXO-K's star quality, we already contracted them as advertisement models even before their debut. EXO-K, who have been receiving the love of teenage fans since before their debut, are talent-based idols who possess both skills and visuals," and "We anticipate the future movement of EXO-K, who are budding as rising stars, and predict a synergy effect between EXO-K and Ivy Club."


Source: Newsen & Osen
Translation: Arang