Korean Media News

SM Entertainment will be opening the first interactive entertainment exhibition this summer.

SM and global businesses have collaborated together to present the world’s first interactive entertainment exhibition, ‘S.M.ART EXHIBITION’. The S.M.ART EXHIBITION is set to kick off for ten days at COEX in Seoul starting August 10.

Jam-packed with some up-to-date technologies, the upcoming exhibition will showcase a 3D stereoscopic theater where visitors will be able to meet SM artists in front of them. In addition, there will be life-size holograms that displays the artists’ performance and a center where people can experience the 360 degree camera that was used in ‘The Matrix’.

Aiming to become a cultural platform, the exhibition will be held in other countries afterwards under the title S.M.ART EXHIBITION WORLD TOUR, though the schedule has yet to be announced.